The first goal in SEO is determining the proper keyword(s) your customers are searching for when they conduct a search online.
When starting out, focus on only a few keywords and you’ll get more links per each keyword. This concept of “link equity” should lead to better rankings.
Focus on keywords that will convert versus informational keywords. In other words, you want to target the words or phrases that are getting customers to buy, rather than those that are simply doing research.
If you are already utilizing Google® Adwords, track your conversion results. Only do SEO on keywords that are known to convert prospects into buyers. SEO is labor and time-intensive, so you don’t want to waste your effort on nonconverting, or informational, keywords.
Don’t target the obvious keywords. Those keywords are too competitive and will take longer to get better rankings.
When doing your keyword research, don’t focus your efforts on keywords with high total searches per month. The majority of keywords with large searches per month aren’t necessarily buyers. Longer-tail keywords, or more specific phrases, often get less searches, but have higher conversions because the consumer tends to be looking for exactly what they are going to buy.
To find new keyword ideas, visit: Google® Keyword Tool
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