Social Networking websites have socialized the web and have created a perfect platform for marketing a product. Marketing is all about attaining customer’s attention towards your product. The prime motive behind marketing is same but with the ever-changing time the marketing tactics change. Traditional mode or early mode to market a product were advertising through print media (Advertising in news papers, distributing pamphlets etc), putting up hoardings at prime locations, then came the age of TV where advertisement were made more attractive and attracted more people towards them selves.
But all of a sudden with people getting more and more access to Internet things started changing, so did the Marketing strategies changed. Social Networking became popular in mid 2000 to 2012 and it’s on its peak now where it has brought people of distinct regions together it has a reach beyond boundaries of nations.
Conventional media really does give you a big attains to an online marketer with its development of mass appeal. Nevertheless, the wastage is equally high, because a big portion of the audience would belong to a various segment than the one that is to be targeted by the marketer.
One of the leading names in this sector is Facebook the big giant of social networking market, which entered the market in Feb. 2004 and has engulfed the whole world with in its colors. The most promising site for business marketing with over 600 million user base and that’s growing every second. The thing that make Facebook number one social networking site is its user-friendly interface. You can create a page in Facebook easily to promote your business. There are wide ranges of applications running on face book that can to help you. They just ask users to participate. You can chose to advertise on face book you ads will appear on the right side of users page or will appear at the top still on right side. You have another option that is you can create a fan page in Facebook that will let people know more about you your business as a brand. You can also create an application to brand your product all together.
Facebook provide you with choice that show your creativity and to take your business to sky heights. It all depends on you and your planning how well you utilize it.
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