Since Google enacted changes in the way they rank websites, you may think that keywords no longer are as important as they used to be. But you'd be wrong. Keywords are still as important, if not more so, than they ever were. The only thing that has changed about them is how they are used. No longer does keyword stuffing help your ranking. If your content does not have anything valuable to add to the discourse, then users are empowered with tools to stop you dead in your tracks, and web bots are advanced enough to know how long visitors are staying and whether or not they find any real value in the web page they have just viewed. If people are clicking off your page after a few seconds, then you can expect to take a back seat to sites where people are staying five and ten minutes.
The changes in keywords are very beneficial to the browser, but they also mean that you have to be more inventive with how you approach your content, and how you get the word out to the masses. To do it well, you're going to need numerous keywords that delve deep into the topic area. Rather than just having a website on tornados for instance, you could score bigger if you got more specific and searched terms like "deadliest tornados" or "deadliest U.S. tornados." The more specifically that you target keyword phrases, the more likely you are to make an impact with the niche you've chosen to enter in to. And when that happens, respect levels for what you have to say go way up, and so do your search engine rankings.
So how do you find the right keywords? For starters, you've got to resolve to spend a lot of time on it. This is not something that can be done in passing. Take an entire day and search many different keyword phrases specific to your industry. As you check the first page of results on each, make sure you visit the sites listed and see how they are structuring their web pages. Make notes over what you like about their content and layout, and make notes about what can be improved. Once you feel confident with the models you have chosen, start implementing them on your own site and your own content. As you visit other sites, you may even be introduced to new keyword sets that you haven't previously thought of.
Armed with the information, begin making adjustments to the site you call home. You've looked at it from the web visitor’s side. Now take what you have learned and apply it with dollars and cents in mind. You'll be glad you did. Learn more at http://www.6wseo.com or contact Chad Lieberman directly at 212-600-0775.