Chad Lieberman Teaches Finding Search Engine Marketing Strategies to Help Your Site

Every once in a while, it is a good idea to do an SEO website analysis, or pay to have one done if you are not confident about your ability to be objective. These analyses are vital to helping you understand whether your website is search-engine friendly, or even ready to be used by effective SEO. By performing an SEO website analysis, you can see clearly whether your website needs improving, and where, which of your search engine marketing strategies is working and which should be scrapped, and whether a change in your website will affect the traffic already coming into your site.  When you are performing an SEO website analysis, there are several things that should be considered. Firstly, you should start by looking at the current profile of your site, including the design, the ease of navigation around the site, and any other problems such as 404s, multiple or missing links, and errors in HTML. This will give you a good idea of the current condition of your website, and also allow you to check that all of your SEO is going to work properly. 

The next step in your SEO website analysis is to look at the keywords that you have used on the site. Are these the most popular, or have tastes changed since you last wrote the text for your website? Keeping up with changes will ensure that you don't fall behind in the ratings. Look at your Meta and title tags, and ensure that they all have the most current version of the main keyword (you would be surprised how many times people change the text on the site but don't alter the tags). You should also look at your competitors, and compare the keywords that they are using with your own choices. 

Once you have performed this stage of the analysis, you should then start looking at any future changes to your SEO. Developing new search engine marketing strategies to replace any that have been scrapped can help you to keep on your toes, and will also allow you to reach new areas that were not covered by the last marketing strategies. Write out a plan of attack based upon these strategies, and then start making the changes. It is a good idea to make a few changes to begin with, and then perform another analysis before changing the rest, in order to see how the situation has progressed. If this is successful, then you can proceed to complete some more of the changes, checking frequently to ensure that you do not damage your ratings.  Learn more at or contact Chad Lieberman directly at 212-600-0775.

Posted by: SEO/SEM SMO on 10/14/2014
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